Will 73% of Asian Investors Hold Crypto? Exploring Digital Asset Adoption in Asia

Is Asia on the cusp of a massive crypto surge? Recent research suggests that digital asset adoption among affluent Asian investors is rapidly growing. Studies indicate a significant jump in cryptocurrency ownership, potentially reaching a critical mass by the end of 2025.

According to an Accenture research titled “Digital assets: Unclaimed territory in Asia,” 52% of affluent investors in Asia held digital assets as of Q1 2025. This number is poised for substantial growth. Accenture’s research indicates this could reach 73% by the end of 2025. This means a large portion of wealthy investors in Asia are already embracing digital currencies.

“Currently, 52 percent of affluent investors in Asia hold digital assets. Accenture’s research indicates this could reach 73 percent by the end of 2025.” This highlights the increasing acceptance and integration of crypto assets into investment portfolios across the region.

The researchers explain that although half of the Asian investors had crypto assets in Q1 2025, Accenture’s study shows that another 21% are likely to do so by the end of the year, implying that as many as 73% of Asian investors may soon be holding cryptocurrencies and other digital assets.

Our latest research also found that 52 percent of affluent investors in Asia already hold digital assets, and 73 percent intend to do so by the end of 2025. This upward trend showcases a strong investor interest in the potential of digital assets. In contrast, most wealth management firms in Asia are behind the curve.

This projected rise to 73% signifies a major shift in the investment landscape, highlighting the growing confidence and understanding of digital assets among affluent Asian investors. Stay informed about this important trend and its implications for the future of finance.