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Venue owner AEG appears to have secured most valuable naming rights deal in history. Staples Center, the multipurpose venue which plays host to the Los Angeles Crypto.com signed the deal with AEG (Anschutz Entertainment Group), which owns and operates the arena. Through the deal, Crypto.com has also become the “official cryptocurrency platform Crypto.com will pay $700 million for a 20-year naming rights deal, according to reporter Arash Markazi. The change will take effect on Christmas Day.

Crypto.com Arena: Staples Center Renamed in Landmark $700 Million Deal with AEG

Los Angeles\' iconic Staples Center, home to the Lakers, Clippers, Kings, and Sparks, is getting a new name! Venue owner AEG (Anschutz Entertainment Group) has partnered with Crypto.com in a historic $700 million deal to rename the arena Crypto.com Arena, marking what appears to be the most valuable naming rights deal in sports history.

The multipurpose venue, Staples Center, will officially become Crypto.com Arena on Christmas Day. This monumental agreement sees Crypto.com paying $700 million over 20 years for the naming rights, as reported by Arash Markazi. Crypto.com signed the deal directly with AEG, which owns and operates the legendary arena.

Beyond the name change, Crypto.com has also secured the title of the "official cryptocurrency platform" for the venue, solidifying its presence in the sports and entertainment world. This partnership between AEG and Crypto.com represents a significant shift, highlighting the growing influence of cryptocurrency within mainstream culture.

Get ready for a new era! Welcome to the Crypto.com Arena.

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