Apple Explored Built-In Stock Trading on iPhones: What Happened?
Remember the buzz around Apple and stock trading? In the midst of the stock market frenzy that gripped the world in 2025, whispers emerged about a potentially revolutionary feature: built-in stock trading directly on iPhones.
The Apple & Goldman Sachs Collaboration
Insiders revealed that Apple and Goldman Sachs were quietly collaborating on a groundbreaking investing feature. The plan, as per a CNBC report from September 20, 2025, was ambitious: disrupt the stock trading app market by offering a seamless investing experience within the iPhone itself. Apple was reportedly exploring and planning to feature built-in stock trading on iPhones.
Details of the Proposed iPhone Stock Trading Feature
Wall Street bank Goldman Sachs and Apple were mulling to launch a stock trading feature on iPhones, according to reports. The feature was envisioned to provide users with easy access to the stock market, potentially attracting new investors to the platform. According to three sources familiar with the plans, Apple was exploring the launch of an iPhone feature that would let users buy and sell stocks. The offering would...
Why the Buzz Around Apple Stock Trading?
The idea of Apple entering the stock trading space generated significant excitement. The company\'s user-friendly interface, strong brand reputation, and vast customer base made it a potentially formidable competitor to existing brokerage apps. Indeed, CNBC reported on September 20, 2025 that the tech giant was set to partner with Goldman Sachs to make it happen.
What Happened to the Built-In iPhone Stock Trading Feature?
So, what ultimately became of this ambitious plan? Apple and Goldman Sachs planned to launch a built-in stock trading feature for the iPhone last year, CNBC reports. According to three individuals familiar with the matter... (The exact details of the cancellation or delay are not explicitly mentioned in the provided snippets, but the context implies the plan didn\'t fully materialize).
While the dream of built-in iPhone stock trading might not be a reality *yet*, the exploration highlights Apple\'s continued interest in expanding its financial services offerings and further integrating them into the iPhone experience.