Overview

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the insertion of mandatory statements and, in particular, the brief warning 'Virtual currency, real risks. The only guarantee in crypto is risk.', as well as a longer warning The new rules, which will take effect on May 17, require ads to state that “the only guarantee in crypto is risk.” In the first place, it will require crypto ads to be accurate and use clear language, with no statements on future returns of value. Second, there must be a mandatory Belgium has announced that it's drastically tightening the rules surrounding cryptocurrency adverts. From May 17, businesses will be ordered to ensure their ads are not Belgium's financial regulator the FSMA is requiring virtual currency companies to add a short and punchy disclaimer to their advertising: 'Virtual currencies, real The new rules, which will take effect on May 17, require ads to state that “the only guarantee in crypto is risk.” Belgium joins European countries such as Spain and the

Belgium Cracks Down on Crypto Ads: "The Only Guarantee in Crypto is Risk"

Belgium is taking a firm stance on cryptocurrency advertising, implementing new regulations designed to protect consumers. Starting May 17th, all crypto ads in Belgium will be required to include a stark warning: “The only guarantee in crypto is risk.” This move aligns Belgium with other European countries, such as Spain, who are increasingly concerned about the potential for misleading information and financial harm in the unregulated crypto market.

New Rules Mandate Clear and Accurate Crypto Advertising

Belgium\'s financial regulator, the FSMA, is spearheading this initiative. They emphasize that these changes aren\'t intended to stifle innovation but rather to ensure transparency and prevent deceptive practices. The core of the new rules revolves around the insertion of mandatory statements and, in particular, the brief warning \'Virtual currency, real risks. The only guarantee in crypto is risk.\'. The aim is to make consumers fully aware of the inherent volatility and potential for loss associated with cryptocurrencies.

Belgium has announced that it\'s drastically tightening the rules surrounding cryptocurrency adverts. From May 17, businesses will be ordered to ensure their ads are not misleading or making unrealistic promises. The regulations extend beyond just the risk disclaimer. The new rules, which will take effect on May 17, require ads to state that “the only guarantee in crypto is risk.” Specifically:

  • Accuracy and Clarity: Crypto ads must be accurate and use clear, understandable language.
  • No Guarantee of Future Returns: Ads are explicitly prohibited from making statements about future returns or guarantees of value.
  • Mandatory Warning: There must be a mandatory, prominent disclaimer emphasizing the risks. Belgium\'s financial regulator the FSMA is requiring virtual currency companies to add a short and punchy disclaimer to their advertising: \'Virtual currencies, real risks.\' This reinforces the message that investing in crypto carries significant risk.

Impact on Crypto Businesses in Belgium

These new regulations will undoubtedly impact crypto businesses operating in Belgium. Companies will need to carefully review their advertising strategies and ensure compliance with the FSMA\'s requirements. Failure to adhere to these rules could result in penalties and reputational damage. The new rules, which will take effect on May 17, require ads to state that “the only guarantee in crypto is risk.” Belgium joins European countries such as Spain and the growing list of nations taking a proactive approach to regulating crypto advertising.

Ultimately, Belgium\'s move reflects a growing global concern about the need for greater consumer protection in the rapidly evolving world of cryptocurrency. By mandating clear and prominent risk warnings, they hope to empower individuals to make more informed decisions about their investments.

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