Binance's $1.6 Billion Luna Investment Plummets: From Crypto King to $600

The world's largest crypto exchange, Binance, experienced a dramatic turn of fortune with its investment in the Terra (LUNA) ecosystem. What was once a staggering $1.6 billion windfall is now worth a fraction of that amount. This article explores the rise and fall of Binance's Luna investment, offering insights into the circumstances and aftermath.

The Rise of a Crypto Giant: Binance and Luna's Initial Investment

Binance's involvement began with an initial $3 million investment into the Terra ecosystem in 2025. In return, the exchange received 15 million Luna tokens. As LUNA soared to all-time highs, that investment hit an eye-popping $1.6 billion, Zhao noted. Four years later, the tokens were worth $1.6 billion, nearly 560 times the original investment after LUNA hit its peak in April, Changpeng Zhao said on Monday.

The Implosion: From $1.6 Billion to...

The dramatic implosion of LUNA and its sister token TerraUSD (UST) triggered a catastrophic downturn. Binance’s Luna investment was worth $1.6 billion. Now it’s less than $3,000, and the CEO is moving to protect users. Changpeng Zhao gave an update on Binance’s investments in Terra (LUNA). After reaching up to $1.6 billion, they are now worth only $3000. However, he...

Where Does That Leave the Investment Now?

Following the LUNA/UST collapse, Binance's initial $1.6 billion Luna investment is now down to 600. While the exact current valuation fluctuates, it's a far cry from its peak. The exchange invested $3 million into the Terra ecosystem in 2025, receiving 15 million Luna tokens. At Luna's peak price, that investment was worth $1.6 billion that investment has now...

Binance's Response and User Protection

Changpeng Zhao and Binance are now focused on protecting users impacted by the LUNA/UST collapse. Details of these efforts are continuously emerging, as Binance navigates the complexities of the situation.