BMW to Employ Binance Chain for Blockchain Loyalty Program in Thailand

Famous German carmaker BMW is driving innovation with blockchain technology! In a groundbreaking partnership with Coinweb, a blockchain infrastructure firm, BMW plans to integrate blockchain into its business, starting with a cutting-edge customer loyalty program in Thailand.

BMW has chosen Binance’s BNB Chain for its cost-effectiveness and rapid transaction processing, making it the ideal foundation for the program. This strategic move highlights BMW's commitment to embracing Web3 and offering customers a seamless and rewarding experience. BMW will use technology from both BNB Chain and Coinweb to facilitate a cross-chain Customer Loyalty Program in Thailand.

BMW plans to integrate blockchain technology into its daily operations and create a blockchain loyalty program for its customers in Thailand. The Binance Chain (BNB Chain), the blockchain division of the world’s leading cryptocurrency exchange platform, and Coinweb, a leading blockchain infrastructure platform, are key players in this transformative project. Initially, BMW’s Thailand operations will lead the implementation.

In a move towards increased transparency and permanence, the German luxury car maker BMW has partnered with Coinweb, a layer-2 cross-chain computation platform. BMW will execute the integration in Thailand, with further expansion planned based on the initial success. The German car manufacturer has partnered with Coinweb to develop a customized Web3 application for BMW’s customer loyalty program.

The second phase of the project would see Coinweb develop a customized Web3 application for BMW’s customer loyalty program. The program will use a blockchain-based rewards scheme, offering enhanced security, transparency, and control to BMW customers in Thailand. Stay tuned for updates on this exciting development!