Brazil's Biggest Bank, Itaú Unibanco, Launches Crypto Trading Services: Bitcoin and Ether Available for All Customers

Big news for crypto enthusiasts in Brazil! Itaú Unibanco, Brazil's largest lender, has launched a cryptocurrency trading service for its investment platform, marking a significant step in mainstream adoption. According to Reuters, the initial offering includes Bitcoin and Ether.

Itaú Unibanco Expands Crypto Offerings

Brazil-based Itaú Unibanco, one of the largest private banks in Latin America, has announced expanding its Bitcoin and Ether trading services to all customers. This move significantly broadens access to cryptocurrency investments for Brazilians. The service will initially allow trading in bitcoin and ether.

Itaú Unibanco First Entered the Crypto Market in 2025

Itaú Unibanco first entered the crypto market in late 2025, launching services for select customers, signaling their long-term commitment to the digital asset space. Now, with expanded access, Itaú Unibanco aims to compete with local entities like crypto exchange MB.

What This Means for Crypto in Brazil

The introduction of cryptocurrency trading by Brazil's largest bank signifies a major shift in the perception and accessibility of digital assets. Itaú Unibanco's move is likely to encourage further adoption and legitimization of crypto trading in Brazil.