Is Cadbury\'s 5 Star really getting into crypto? Yes! Cadbury 5 Star India has entered the crypto space in a surprising and innovative way with the launch of Nothing Coin. This isn\'t your typical cryptocurrency. Cadbury 5 star, a confectionary brand, launched a unique currency, Nothing Coin, that could be mined by doing nothing. It\'s all part of their "Do Nothing" campaign, designed to show Gen Z that sometimes doing nothing has its rewards.

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by a 360-degree marketing campaign. So, how does this "Nothing Coin" work? Cadbury is likely to win the hearts of many Indians with this quirky and relatable concept. The idea behind Nothing Coin is simple: earn rewards for, well, doing absolutely nothing!

To begin with, the NothingCoin Bank will give the time-pressed Indian consumer a reprise. It will also engage them through various initiatives. Forget complicated algorithms and energy-intensive mining; Nothing Coin flips the script. Cadbury 5 Star’s Nothing Coin is a fun and engaging way to connect with a younger audience while reinforcing their brand message of embracing moments of relaxation and, yes, doing nothing. This unique approach to the crypto world is definitely generating buzz, making Cadbury 5 Star\'s Nothing Coin a conversation starter and a testament to creative marketing.