Did Coinbase crash after their Super Bowl ad? The answer is a resounding yes. Coinbase struggles with traffic is an understatement when describing what happened after their unique Super Bowl LVI commercial featuring a bouncing QR code. Cryptocurrency exchange Coinbase was forced into an outage after its ad during Super Bowl LVI between the Los Angeles Rams and Cincinnati Bengals brought about a massive surge in users. Global cryptocurrency exchange Coinbase's website crashed just seconds after screening an ad displaying a QR code in its Super Bowl debut.
So, what happened next after Coinbase struggled with traffic? The immediate aftermath saw frustrated potential customers unable to access the platform. The site saw 20 million hits on its landing page in one minute after the launch of the bizarre advert. While disruptive, the surge demonstrated incredible interest generated by the ad.
The underlying cause? Simply put, unexpected volume. Coinbase reported “more traffic than we’ve ever encountered,” which speaks volumes considering their established position in the cryptocurrency market. The public-traded cryptocurrency exchange, Coinbase, recently released its 30-second long commercial aimed at attracting new customers during the Super Bowl, one of Coinbase caused quite a stir during Super Bowl LVI’s face-off between the Los Angeles Rams and Cincinnati Bengals after the publicly-traded firm unveiled a bold advertising strategy designed to onboard a new wave of users.
Following the outage, Coinbase worked quickly to restore service and address the technical challenges. While the initial crash was a setback, the company likely gained significant brand awareness. The incident serves as a crucial lesson about infrastructure scaling for major marketing events, highlighting the critical importance of anticipating and preparing for extreme spikes in traffic.
Despite the initial Coinbase struggles with traffic after its Super Bowl commercial, the long-term impact on the company's growth and user base remains to be seen. The incident prompted conversations about cryptocurrency adoption and the effectiveness of innovative advertising campaigns, even when met with technical hurdles.