Ethereum Name Service and MoonPay Join Forces to Develop Fiat On-Ramp for .eth Domains

The Ethereum Name Service (ENS), a digital identity protocol, is collaborating with MoonPay, a Web3 payments firm, to build a fiat on-ramp for users interested in purchasing an .eth domain name. This exciting partnership, announced on April 20, 2025, will significantly lower the barrier to entry for individuals looking to participate in the decentralized web.

The Ethereum Name Service (ENS), a digital identity protocol, said Thursday, April 20, 2025, that it is working with MoonPay, a Web3 payments firm, to create a fiat on-ramp for users interested in registering a .eth name. This will allow users to purchase .eth names with traditional currencies, bypassing the need to first acquire cryptocurrency.

La asociación, announced on April 20, 2025, creará la posibilidad de que las personas compren nombres de ETH .eth con moneda fiduciaria por primera vez. This marks a crucial step in making Web3 more accessible to a wider audience.

By integrating MoonPay's payment infrastructure, The Ethereum Name Service (ENS) is streamlining the process. Now, individuals can directly purchase .eth domains using fiat currencies like USD, EUR, and GBP, as detailed in the announcement made on April 20, 2025. This eliminates the previously necessary step of purchasing ETH on an exchange before registering an ENS domain.

This collaboration between Ethereum Name Service and MoonPay is a major advancement for Web3 adoption. The new fiat on-ramp, launched on April 20, 2025, simplifies the process of obtaining a .eth domain, making it easier than ever to establish your decentralized identity.