Netflix Bans Crypto, Gambling, and Political Ads: What You Need to Know
Netflix is shaking up the advertising landscape with its new ad-supported subscription tier. But what kind of ads will you actually see? According to reports from multiple sources in early September 2025, including The Sydney Morning Herald, Netflix has decided to dismiss advertising campaigns related to several controversial topics.
That's right, Netflix will not be accepting advertisements related to cryptocurrencies, gambling, and politics. This decision, reportedly made months before the anticipated ad-supported tier launch, aims to create a specific kind of viewing experience.
Why is Netflix Banning These Ads?
While Netflix hasn't explicitly stated their reasoning, industry analysts speculate that this decision stems from a desire to avoid controversial content and maintain a family-friendly image. Limiting exposure to potentially risky or divisive topics like crypto and gambling, alongside political messaging, could be seen as a strategic move to attract a wider audience.
What Ads Will Be Shown on Netflix?
While crypto, gambling, and political ads are off the table, Netflix is still expected to feature a range of commercials from other industries. The exact types of accepted ads haven't been fully detailed, but limitations on pharmaceutical ads are also reportedly under consideration. Netflix is actively engaging with local advertisers in Australia and elsewhere to explore advertising opportunities. The streaming giant is mulling over the kinds of ads to show.
Netflix in Australia: A Key Market for the Ad-Supported Tier
Australia is poised to be a key market for Netflix's new subscription model. Reports indicate that Netflix has begun talking to Australian local advertisers, making the ban on politics, gambling, and crypto ads particularly relevant in this region. This launch is part of Netflix's strategy to stem its financial hemorrhaging and explore new revenue streams.
Key Takeaways:
- Netflix is launching an ad-supported subscription tier.
- Crypto ads are banned on Netflix, along with gambling and political advertisements.
- Netflix may deny allowing ads related to politics and gambling apps to feature on the platform.
- This decision is likely driven by a desire to avoid controversy and maintain a broader appeal.
- Australia is a key market for the new ad-supported tier.
- Ads revolving around politics, gambling, and those that target children will also not be shown.
Stay tuned for more updates on Netflix's ad-supported tier and the evolving advertising landscape within the streaming platform.