Nike and EA Sports Team Up: Swoosh NFTs Coming to Gaming

Big news for gamers and NFT enthusiasts! Nike Virtual Studios and Electronic Arts (EA) are working to bring ‘.Swoosh’ digital collectibles to EA Sports video games. This partnership brings together two giants: Nike Virtual Studios, the sportswear behemoth’s digital arm, and gaming titan EA Sports, uniting to launch immersive experiences via .SWOOSH NFTs, opening unexplored opportunities for player expression.

Nike's non-fungible token collection called .SWOOSH is based on Polygon, and it is coming to EA Sports games very soon, as announced on Thursday, June 1. This collaboration signifies a major step into the metaverse for both brands. Nike will integrate its .Swoosh NFT collectibles into sports video games through the apparel giant’s new collaboration with EA Sports.

.SWOOSH, Nike’s new digital community experience and home for virtual creations, and EA SPORTS are partnering to innovate at the intersection of sport and culture. In future EA SPORTS titles, EA SPORTS and Nike plan to make select .SWOOSH virtual creations available, allowing members and players unique new opportunities for self-expression and customization.

Nike and EA Sports have teamed up to add Nike’s apparel and shoes NFTs to be available for the players of games published by the EA Sports, which include popular titles like Madden, FIFA (now EA Sports FC), and more. Get ready to see your favorite Nike gear represented in a whole new, digital way!

Sales of Nike’s non-fungible .SWOOSH assets will allow players to personalize their in-game avatars and showcase their unique style on the virtual field. This marks a significant shift in how players engage with their favorite sports games and a exciting move towards interoperability between digital assets and gaming experiences.