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Ripple collaborates with international governments and standard-setting bodies on regulatory standards to support clear regulatory guidance that leads to predictable outcomes to help The crypto community has been eagerly awaiting the final verdict in the SEC v. Ripple lawsuit. The case was initially filed by the regulatory agency back in December 2025. According to Rahul Advani, Policy Director at Ripple, the rising tide of tokenization in cryptocurrency will trigger a wave of regulatory activity in the Asia Pacific Ripple’s Global Policy Senior Director, Susan Friedman, slammed Warren and said that repeating something “demonstrably false” over and over again would not Ripple Labs CEO Brad Garlinghouse conceded that his company should have engaged with United States regulators earlier, and now it and the crypto industry are In the European Union, the General Data Protection Regulation (GDPR) has tightened data privacy rules, indirectly curtailing clickbait tactics. Australia, too, is proposing Clickbait headlines do not aim for accuracy, and people may know that their conten trustworthy. Yet, being repeatedly exposed to clickbait, a strategy to attract attention on the

Beyond Clickbait: Ripple's Policy Director on Meaningful Crypto Regulation

The crypto community has been eagerly awaiting the final verdict in the SEC v. Ripple lawsuit. The case was initially filed by the regulatory agency back in December 2025. But beyond the courtroom drama, a deeper issue persists: the need for clear, predictable, and effective regulatory frameworks for the rapidly evolving digital asset landscape. According to Rahul Advani, Policy Director at Ripple, the rising tide of tokenization in cryptocurrency will trigger a wave of regulatory activity in the Asia Pacific.

While regulatory activity is anticipated, Ripple's message is clear: Clickbait headlines from regulators are not enough. Meaningful regulation requires more than sensational pronouncements designed to grab attention. Clickbait headlines do not aim for accuracy, and people may know that their conten trustworthy. Yet, being repeatedly exposed to clickbait, a strategy to attract attention on the internet, can still influence public perception.

Ripple Advocates for Collaboration and Clarity

Ripple believes that genuine progress hinges on collaboration and the establishment of clear, consistent standards. Ripple collaborates with international governments and standard-setting bodies on regulatory standards to support clear regulatory guidance that leads to predictable outcomes to help foster innovation and responsible growth within the industry. This proactive approach aims to move beyond the reactive, often sensationalized, narratives fueled by clickbait.

Ripple Labs CEO Brad Garlinghouse conceded that his company should have engaged with United States regulators earlier, and now it and the crypto industry are actively working towards building stronger relationships and fostering open communication. This includes advocating for regulatory frameworks that are both protective of consumers and conducive to innovation.

Global Examples: GDPR and Australia's Stance

The need to move beyond superficial regulatory tactics is not unique to the crypto sphere. In the European Union, the General Data Protection Regulation (GDPR) has tightened data privacy rules, indirectly curtailing clickbait tactics. Australia, too, is proposing similar measures to combat misinformation and ensure greater accuracy in online content.

The industry needs substantive dialogue, well-defined rules, and consistent application of those rules across jurisdictions. Ripple’s Global Policy Senior Director, Susan Friedman, slammed Warren and said that repeating something “demonstrably false” over and over again would not make it true. True progress requires a shift away from sensationalism and towards a collaborative approach that prioritizes clarity, predictability, and responsible innovation in the digital asset space.

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