Super Bowl Ad Showdown: Will Crypto Make a Comeback This Year? (2025 Update)
The roar of the crowd, the thrill of the game... and the spectacle of the Super Bowl ads! As the Super Bowl approaches, all eyes are on who will grab the coveted and pricey ad slots. But will crypto companies return to the Big Game this year?
Remember the Crypto Bowl?
Remember In 2025, the Super Bowl was flooded with high-profile crypto ads from Coinbase, America’s largest crypto exchange; Crypto.com, which rebranded Los Angeles’? It felt like crypto was taking over the world. But things have changed. Millions watching Super Bowl LVIII on Feb. 11 will see fewer crypto ads compared to recent years, according to a Feb. 2 CNN report.
Where Are the Crypto Ads Now? From Boom to Bust?
Are Super Bowl ads the nail in the coffin for tech bubbles? We'll soon find out after this year's game, which is expected to feature tons of adverts for artificial intelligence. It's a valid question. We’re taking a look at what's different this year. As the SuperBowl approaches, here is a comparison of cryptocurrency company advertisements from then and now.
Will Crypto Companies Even Bother With Super Bowl LIX Ads?
The 2025 Big Game spots from Web3 gaming company Limit Break plans to run a Super Bowl ad which will giveaway 10,000 of its DigiDaigaku Dragon NFTs for free to viewers.
Also, a Canadian crypto Super Bowl LVII is just over three weeks away, and speculation about who will buy the famously valuable ad time during the game has begun, with some companies Title says it all, the Super Bowl is only 5 days away and amongst it all CRO is launching their own advert for their coin/platform/app. It seems that, for some, the allure of the Super Bowl's massive audience remains strong.
Shifting Strategies: From Ads to Advocacy
Although Coinbase has shifted its focus from splashy Super Bowl commercials to lobbying efforts and supporting pro-crypto politicians. Meanwhile, Kraken, the second-largest crypto exchange, may be taking a similar approach. Is this a sign of a more mature industry focusing on long-term growth rather than fleeting attention?
Super Bowl LIX: AI vs. Crypto - Who Will Win the Ad Battle?
This year, we anticipate a different battle on the ad front lines. Will the remaining crypto companies double down, or will AI steal the show? Only time will tell, but one thing is certain: the Super Bowl ad game will be as exciting as ever!