Visa, a global leader in digital payments technology, is looking to extend its reach across the digital payments space via a new “ambitious crypto product roadmap.” This announcement signals a major move for the company, as Visa has clarified that it wants to advance the digital asset sector. Cuy Sheffield, the head of Visa's crypto division, has revealed the company's ambitious crypto Visa initiative, a project designed to further integrate digital currencies into everyday transactions. Visa kicked off its Global Product Drop by sharing how the combination of AI and digital commerce will mark a significant shift in the way consumers discover and buy. This focus on innovation is driven, in part, by Cuy Sheffield, head of crypto at Visa, who announced a new and “ambitious” crypto-related project developed by the firm. The company is looking for senior software engineers to help bring this vision to life, hinting at the technical complexities and scale of the project. Stay tuned for more details as Visa continues to roll out its plans for the future of crypto payments.