Walmart Pulls Advertisements from Elon Musk's X Platform Amid Hate Speech Concerns

Walmart has joined the list of major advertisers pulling ads from Elon Musk's social media platform, X, citing concerns about hate speech and a preference for platforms that align better with its values. This move underscores the growing pressure on X (formerly Twitter) to address issues of harmful content.

Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid growing controversy. Walmart said Friday that it is scaling back its advertising on X, the social media company formerly known as Twitter, because we've found some other platforms better reach their target audience and provide a more positive brand environment.

Walmart joined the list of companies who have pulled advertisements from X, the platform formerly known as Twitter, on Friday. “We aren’t advertising on X as we’ve found other effective marketing channels,” a Walmart spokesperson confirmed. The decision highlights the increasing difficulty X faces in retaining advertisers amidst ongoing concerns about content moderation and brand safety.

The exodus of major advertisers like Walmart raises serious questions about the future of X and its ability to generate revenue. As more companies prioritize platforms with robust content moderation policies, X may need to make significant changes to regain the trust of advertisers and users alike.